Time for an Update

Time for an Update

Hello again readers! It has been a busy semester for the IME cohort, and we are excited to share what's been happening with you. After completing our strategic planning for Lethbridge Therapeutic Riding Association in December, our attention shifted to our new classes, new ideas, new case challenges, and of course, the ideation of our community project fundraiser. 

As we worked through our curriculums for International Management, and Human Resource Management, we had the exciting opportunity to participate in the KPMG Case Competition. We formed new groups and worked to find solutions for the case we were given. Of the 11 teams registered in the competition, 3 of our teams made it into the top 6, and two teams advanced to the finals. Congratulations to our IME representatives for their amazing work and application of their knowledge! 

The Old, The New, and The Unknown

This week marks the first week of classes in the new year. As we, the IME cohort, pick up where we left off, we reflect on and celebrate the past semester and its accomplishments. Our last and perhaps most meaningful project of 2017 was the creation of a strategic plan for the Lethbridge Therapeutic Riding Association (LTRA).

This plan was challenging as each IME group had to try to understand the obstacles and goals the LTRA has, in order to create a relevant and effective plan. To develop the strategic plan, we utilized the skills we learned in our design thinking workshop in order to collaborate and create impactful solutions. We found this to be an effective method to generate ideas, but needed to take a more traditional approach to compile the ideas into a format that made sense. Once we developed our plan we were tasked with presenting it to the LTRA board members. Each group who presented was filmed for the review of the public and the LTRA board. Based on the number of likes/views on Facebook for each of the videos a winning team was selected.

We would like to congratulate Franchesca Lee, Ethan Musil, Tasha Silver, and Austin Vandal for their hard work and dedication to the project and their success in winning this competition. We would also like to recognise the remaining three teams for their dedication and effort in building a plan for the LTRA. Each group did very well, and the LTRA has informed us that they will be using aspects from each plan to create their future strategic plan. This project was a great way to wrap up the semester. We are looking forward to our continued work with the LTRA and the exciting opportunities that 2018 will bring.

IME Visits Lethbridge Therapeutic Riding Association

IME Visits Lethbridge Therapeutic Riding Association

On October 5th 2017, the IME class paid their first visit to the site of Lethbridge Therapeutic Riding Association. We wanted to see the organization and what a typical day looks like for them so we could better understand their work and their role in the community, as well as gain some internal insights that will come in handy when we are tasked with consulting with them. 

Our first stop was inside the LTRA arena, which was rebuilt in recent years after a roof collapse in 2014. At the time of IME's arrival, there were riding sessions going on so we were able to observe the experience of individuals with special needs being able to ride around on a horse.

Although it may appear to the regular observer that people are just leading the horses around with people sitting on them, there is much more that goes on. For the clients of LTRA, coming out to the farm is a big deal because they get to experience something that they wouldn't normally experience. They are also given opportunities to interact with the horses by doing activities with them and assisting in some of the basic tasks of caring for a horse. Horseback riding also provides individuals who cannot walk with a chance to exercise their core, which they wouldn't normally be able to do by themselves. The horses and the clients form special bonds.

After observing the riding sessions the IME class was able to look around the facility and sit down with LTRA's Executive Director, Tony Deys, for a brief discussion of the organization before the board comes to meet with the class on October 16th. We were able to ask questions and gain valuable information to think about before we are given more context on the case we are helping with. 

Overall, visiting LTRA was a very pleasant experience that opened our eyes more to the impact that Therapeutic Riding has on individuals in the community, as well as what challenges we will soon be tackling. 

Lethbridge Therapeutic Riding Association is filled with friendly faces of people and animals who all share a unique bond and purpose: bringing light to and enhancing the physical and emotional well-being of the people they work with. 




The Awkwardness That is Your Case Group.

The Awkwardness That is Your Case Group.

IME students for the 2017/2018 academic year participated in their first case competition as a cohort at the end of September. This was an internal competition between IME students. Each group was given one week to read, analyze, and create a solution for the company represented. Once all this was completed each team was required to present for ten-minutes, with a five-minute question period.

 It is probably true that when most students hear “group work” there is a little bit of cringing inside, mixed with the feeling of hope for a group that is able to work together and get their jobs done, especially right at the start of the semester. For most students, this experience is filled with both excitement, anxiousness, and feelings of awkwardness.  For each, these feelings stem from different areas. The aspect that is the most challenging and awkward about these situations, the ones that force people together with different experiences, is the different strengths and weaknesses and ultimately different perspectives that each person holds. In addition, each group is tested publicly on whether they will have the determination to pull through or break down. For the IME students, the outcome was one filled with great presentations and groups that were able to work together resulting in a job well done. Perhaps, the awkwardness of different values, strengths, weaknesses and public testing is what gives group work the potential of greatness. Maybe Mike M. is onto something... 

After a morning of watching very well put together presentations, we are proud to announce Tasha Silver, Emily Henke, and Gage Cherriman as the winners of our internal case competition! 

These three talented students will be working on a new case as they advance into the next round of the ICBC Competition. If they place high enough, they will have an opportunity to travel to Queen's University in Kingston, Ontario in January to compete at the national level. Wish them luck! 


New Year, New Class, New Cohorts, New Challenges

New Year, New Class, New Cohorts, New Challenges

Hello readers of the IME student blog, whether you be current IME students, parents of current IME students, prospective students, faculty, or members of the community! I'm Kaleigh, and I am managing the class website along with my teammates: Spencer, Emily, and Reanne. We are very excited to be sharing updates with you all as the year goes on. We will be working hard on our studies, case competitions, consulting with Lethbridge Therapeutic Riding Association, and balancing everything else that goes on in the busy life of a student, so all you need to do is sit back, read, and enjoy! 

We started out our IME journey by getting acquainted with each other and our professors for the semester: Jim Clark, Adriane MacDonald, and of course, Mike Madore! Luckily there was food that morning to help everyone wake up!

There was some housekeeping to take care of, but soon enough we were taking our personality tests to get matched up in our cohort groups that we will be working closely with over the next 8 months. For those of you who don't know what these groups are, they divide the class into groups of about 4 or 5 people who have complimentary personality traits. We determined these traits by taking the Gallup Strength Finder test, which is a great way to gain insights on one's personal strong points. Essentially, these groups will be working together to manage the multiple social media platforms we have for IME, as well as doing important casework with each other. 

The morning we found out who was in our cohort groups we were given the opportunity to do an icebreaker activity to get us all working together right away! Mike sent all the groups on a scavenger hunt, with first prize being a free Subway lunch (well... free for everyone except Mike)! The groups set off on their campus-wide search for hidden gems and iconic landmarks. Some clues left people guessing, while others led the groups directly to some well-known spots. 

Although our group was not successful in winning ourselves an all expenses paid Subway lunch, we are thankful for the opportunity to have had some fun and get to know each other better by working on this activity together! I'm sure all the other groups could say the same!

In other news, we are well underway in our Management Information Systems component of the class curriculum. We also just completed our first live case, which we will post about soon! We have also updated the Current Students section of the website, so feel free to check that out so you can read more about each member of the IME class. 

That's all I've got for now! Stay tuned to the blog for more updates on the progress of the IME class. Looking forward to an amazing year! 


School is a product

Welcome back avid readers, and by avid readers I mean Brad's parents (you guys are the real MVPs!). I am a marketing major, which believe me is a shock to literally almost EVERYONE, and just the other day my friends said "We always pegged you as an HR gal". Anyway someone said to me pretty recently "School is a product" which got me thinking...

As students we are often at the hands of our institution, certain professors teach certain classes (it's unavoidable), some classes are offered once a year, others once every two years, and some offered multiple times a semester. Now start thinking about individual classes, the content, the reading, the course load, tests etc. How much of this is out of our control? most people would say "all of it". But if we're really thinking about it, our entire educational experience should be in our hands.

Why? Because just like buying food at the grocery store, we are paying for it. However, unlike buying food at the grocery store, school is so much more expensive. And so it shocks me every time I hear about a professor who doesn't care enough to provide what their students are asking, or believes that as a professor they don't have to take into consideration what we think. 

Aside from our own individual experiences with a product or service, we make assumptions about a product or service based upon the brand and other people's experience. So picture this: pretend you're a consumer looking to try some new ketchup and your friend just bought a new bottle of the original Heinz ketchup and your other friend just tried Heinz organic ketchup (this isn't product placement, I didn't get paid to say this) they're both the exact same price and come in the same quantities and so you're asking them what they think. Your friend who has tried the original kind says "well it's just okay, the taste is eh, the texture is eh, and the sugar content is a little high" and your friend who has just tried Heinz organic ketchup begins to rave "the texture is smooth, the salt content is low (but you can't tell!) it tastes AMAZING! and it's good for you". Now knowing what you know, which ketchup do you purchase?  

Obviously, you chose Heinz organic. If you didn't, go reread that paragraph until you make the right decision. Now considering that word of mouth can often sway a consumer, what is it that makes institutions and more specifically professors at an institution believe that once they have students registered that they are immune to us deciding to transfer? What is it that makes them believe that if we are unhappy we won't tell our friends? What is it that makes them think that word of mouth won't happen? This is when I really begin to wonder if those who work in marketing have thought this through at all. 

Now as a marketing student I know for a FACT that once a product is bought or a service is completed that is not the end of our story. We have to follow through, we have to address customer complaints, we have to address the fact that our product or service is not always excellent and we NEED to adjust. You don't need to be a marketing major to know this, just need to have a little bit of common sense. So like I said up top it really makes me wonder why professors and post-secondary institutions are afraid of the commentary, and why they are so afraid to adjust? Wouldn't you rather students spoke their minds, you changed what you needed to, and get amazing word of mouth? Wouldn't you rather students were genuinely happy to be in your university or class?

So this isn't a rant, this isn't me hating on the University of Lethbridge (believe me I love my school) I just wanted to take a marketing perspective on school and why we always need to be keeping our customers i.e. the students happy :) 

Till next time, 

A slightly disorganized, and clearly very passionate marketing major


You are invited!

The Family Fun Fair is a fundraising event for Special Olympics Lethbridge that intends not only to provide a fun day for families but also raise awareness for the organization.  The event will happen on Saturday, April 1st, 2017 and will run from 1 to 7 pm; it will take place at the University's Ballrooms and The Zoo in the Student Union's Building, free parking will be available (here's a map!). Entrance tickets can be purchased at the door and are $2 per person -age 4 and under get in free. 

The Family Fun Fair is designed to reach out to families, not only children, in order to promote the value of quality time spent with the ones you love and care about. Everyone is invited, food will be available for purchase in order for families to spend the whole day having fun! The Fair will have different carnival activities for kids ages 4 to 12. From face-painting and crafts to mini-golf, flying paper planes, and a photo booth! 

Both the food and the activities will run under a ticket system, these will be available to purchase once inside the area of the event. Food prices range from 2 to 5 dollars, depending on your preferences, and game-ticket "prices" range from 1 to 4 tickets per game, a dollar is equivalent to a ticket, but we also have deals in case you want to buy more tickets at a time and have more fun! 

Following is a list of activities available at the Family Fun Fair: 

  • Face-painting
  • Craft-station
  • PhotoBooth
  • Paper Planes
  • Ring toss
  • Bowling
  • Fishing
  • and more! 

How to Deal with an Obvious Power Imbalance in Conversation

Have you ever found yourself in a situation where you have to make polite conversation involving a power imbalance? I bring this up because part of the Integrated Management Experience is networking. You get 1 bonus per cent for each legitimate networking event you attend in the semester outside of your IME obligations. This semester I’m getting the 2% max through participation in 2 events, a CPA bowl-a-rama and the PC leadership convention which will take place later in March. The bowling was more intimidating and it was actually because I met a future professor I’ll have there. It didn’t help that I ended up in the gutter more than rain water on a well designed street.

I didn’t expect to end up bowling with the professor I’ll be taking 2 of the hardest classes in my degree with. I hope you can appreciate why I’m more jittery socialising with my future professor than I am a possible future Premier of Alberta. Is that silly? Nope. I don’t need the approval of the Premier of Alberta become a CPA. Political leaders have many indirect impacts on your life and goals but the person who will teach you your trade has a direct impact on your life. A good impression makes it easier to ask for help and that’s a pass/fail situation in my books. If this was a potential future employer it’d be a lot easier to get the job with a good first impression. So we start chatting and the professor legitimately seems to be a great guy. Relaxed, friendly, open and honest. We chat about family, sports, hobbies and the only thing I have to be embarrassed about is my score of 33 after 9 frames. Pretty good so far! Then the power imbalance drops like a hammer when we inevitably end up chatting about the classes I’ll be taking with him.

  • The courses are hard and the marks reflect that

  • Accounting isn’t easy, if you struggle with comprehension, you’ll fail

  • You choose your effort, that effort determines how successful you are

Objectively he’s absolutely right. There’s nothing rude or untrue in what he’s saying and as a student majoring in accounting I hear it at the start of every intermediate and advanced level class. But when I’m surrounded by 30 other people I can get away with staring blankly and nodding. That’s how low the bar is for nailing it. In a casual, informal setting though there’s more pressure and you’ll feel it (especially if you already suck at bowling!) So how would you respond? You have more to lose than they do. This is the time to make a personal judgement about the person you’re talking too. I felt this professor had high expectations and pride in their field. So I made a judgement call that what they’d respond well too is an acceptance of the challenge they raised.

  • Fair point but a good mark in a hard course feels pretty good when you put the work in

  • Challenge is how people grow, I want to be ready for when I graduate

  • The difference between success and failure is often knowing when to ask for help

How you respond is who you become. I felt awkward at the time but I felt pretty good the next time we bumped into each other. First name basis and friendly teasing, I must have made a good impression. When there is a genuine power-imbalance you can’t reverse it with a clever retort. There’s a reason why nobody wants to work with people like Dr. House. The point of networking events is to make an impression by demonstrating you can navigate them with good judgement. If you have less power you make an impression by showing ambition, independent thinking and respect. If you have more power you make an impression by being honest, compassionate and receptive. Learn how to navigate power imbalances, in IME you get graded on it.

Your Friend,

Warren Mitchell

Group Work

Welcome back avid readers, this week on Eleanor's blog we talk about group work and team members. Now I'm sure many of you are management students or you're friends with a management student, otherwise I'm not quite sure how you ended up on this blog... but welcome anyway, we're happy to have you! 

I have been doing this "university thing" for three years, two of these have been in management in a primarily group based setting. In my first year I was in arts and sciences classes and we generally completed course work by taking tests and writing papers, this is all work done by yourself. However, since joining the Faculty of Management I have worked in more groups than I ever thought I would. This semester alone I am working in 6 different groups and this is hard: the combination of different personalities, schedules, commitment, and levels of knowledge all contribute to a unique group dynamic in every single class, and believe me...not all of them are good.

Generally speaking when you hear group work or team work the first thoughts come to mind are a division of duties and responsibilities. However this is not always the case, sometimes we end up in groups where members are willing to ride on the success of others. I've also been assigned projects that are so huge that a professor decides it must be a group project, but they really should be individual projects. Individual projects are something that I personally wish we had more of an opportunity to do, so that more of my grades relied more on me, and less on others.

This semester I struggled A LOT with some of my group members, the lack of timeliness, the lack of commitment, the lack of completed work, the over-the-top opinions and general argumentative nature meant that I struggled to make it through group meetings with my sanity, and it was in great part related to my anxiety and stress levels (see "Take it Easy"). I'm a generally passive person and so I struggled a lot with confronting these issues, to the point where I just bottled it up and struggled on my own with my frustration.

But there is a silver lining, in these groups that I struggled in, there were group members who were supportive and caring, who came on time with their work done, and these group members were my saving grace. Just a quick shout out to these guys: YOU'RE MY ROCKS! 

I think a lot of the time we get into our own heads when it comes to group work, we shoulder the burdens of group members that we feel aren't pulling their weight or whose opinions continue to clash with yours. But we can do things: we can talk to our group members and I actually just attended a Professional Development Conference with the IME group that gave us the tools to do so (Shout out to the guys who taught us the B.E.E.F model). We can let our group members know how their actions effect us, we can set requirements, and deadlines and ask for change. Surprisingly enough, our group members are often unaware of the way they are making you feel, of the fact that in your opinion they aren't doing enough work and they want to fix it and help you out. 

Once we graduate regardless of our field or what we took in university, our jobs will involve group work in some sort of capacity, it will involve cooperation, it will involve difficult conversations and situations which none of us want to be in. Thankfully, I am an "old pro" at this and I've practiced dealing with these difficult situations, and managing this difficult conversations and it is a skill that I will take with me into my career.

Attitude is a choice: you can choose to be unhappy with the situation or you can take it with a grain of salt and make the best of a bad situation. Apply this to group work.

Till next time,

the super stressed, disorganized, passionate, marketing major   




Welcome back avid readers! I promise this blog will not be somber, in fact it will be quite the opposite! We have officially decided on our charity event: "Family Fun Fair" from Team AIBA, if you didn't catch their pitch on the facebook page, go check it out! 

Firstly, congratulations! This team came in extremely prepared, with sponsorship's lined up, surveys from parents in the area, and a passion for fun! It is no wonder that they won! 

The concept is to have a collection of games and activities in the SU ballrooms, with food, drinks and a 50/50 raffle. I'm talking: virtual reality, mini golf, and an obstacle course... it's going to be sick. (You should come... and also bring your friends). If you want more information, clink the link in the menu! There's lots more information there. 

We have a month and a half before the event takes place, but believe me, we have already jumped in head first and begun preparations for it. (I'm on the marketing team so firstly I'm super pumped and also expect to hear lots more from me). Talk about a real life application for my degree (I'm a marketing major). This is also a plug for you to join IME! 

So to recap, we're planning a super fun, family oriented event, for a good cause (Special Olympics), and also we're practicing all of those super useful management skills that we pay thousands of dollars a year for, again another plug for you to join IME.  If you're interested in the event or in joining IME click the links in the menu! 

Anyway, ta-ta for now! 

A super cool, super fun, super organized marketing major