Marketing IMC Workshop

Today we had the privilege of having Bob Cooney here in our IME class to talk about communication. Cooney works in the field of communication, helping other organizations communicate with other organizations, or media. He came in today to tell us how to market ourselves, our school and any sales pitches. Ultimately, he told us how to say all the right stuff! After telling us how to get in the news (do good and smart things, not bad and dumb things), he continued by telling us what counts as news (unusual conflict will always make news), and finished off by giving us a few helpful hints when talking to reporters (everything, and he did mean everything is always...ALWAYS on the record!).

All in all, a very exciting day in the IME class! Thursday brings us a new guest speaker and a new workshop! Things are always moving forward!

Follow Bob Cooney on twitter! @bobcooney

Follow us on Twitter:  @ime_uleth             or Facebook: University of Lethbridge IME