Winy City Canine Rescue Fundraising Charity Event Proposals

Today the IME cohort teams presented their fundraising charity event proposals for Windy City Canine Rescue(WCCR) to Mike Madore, Project Management professor Alireza Tajbakhsh, and the executives at WCCR.

The goal of this fundraising event is to help raise money, awareness, and volunteers for Windy City Canine Rescue.

The videos of the teams’ presentations will be uploaded soon to all of our Facebook platform, so stay tuned! Please use the link below to watch all of them on our Facebook page and vote on your favourite!

No matter which team wins, we hope that all of IME will be able to execute a great fundraising event that will help Windy City Canine Rescue get more donations, awareness, and volunteers.

Congratulations to all IME teams on their hard work and dedication for their presentations!

ICBC Case Competition

The 2018-2019 IME class has already hit the ground running this year! Within the first few weeks of September, the IME students formed case groups and completed their written reports and presentations for the ICBC Case Competition.

We'd like to take this opportunity to congratulate Peter H. Watler, Thabiso (Tabby) Ndhlovu, and Bill Nkeih on winning the IME internal ICBC case competition! 
These students will now be representing The Dhillon School of Business IME cohort amongst other schools across Canada @QueensICBC case competition, vying for one of five spots to compete in Kingston Ontario at Queens University in January in their national ICBC case competition! 

Great job by all Uleth IME teams!

Greatness in Leadership Conference 2018

IME students representing the University as Student Ambassadors for the day. 

IME students representing the University as Student Ambassadors for the day. 

In the midst of planning our No Horsin' Around Culinary Cook-Off, a few of us IME students were able to take a day off to attend the Greatness in Leadership Conference at the Enmax center this past Thursday. This years theme for the conference was "Discovering Greatness" and showcased a number of incredible speakers who exemplified exactly that. 

The day started off with a speech from Darci Lang presenting her message of focusing on the 90%, AKA focusing on the positives and building a happier life by doing so. Darci spoke to how no one's life is perfect and that we all face various trials and tribulations, but reminded us that we can't let our adversities define us or our lives. One of the main lessons I took away from the day was her idea of complaining about an issue three times at most and then "laying that sucker out," meaning if after three times of complaining about some situation, if it still hasn't changed, then do something about it. Don't keep focusing on the negatives, the 10%, but rather do something about it and turn the situation around. It's a lesson I've already been applying to my own life, and I have to say, in even just under a week I've started to notice a difference. Not only do I feel less stressed and negative about situations, but I've noticed the effect it has on my relationships, another result Darci said to look forward to. The happier you are and the more you focus on the 90%, the more the people around you do as well, and the happier and more positive your professional and personal relationships are. 

The next speaker of the day was Steve Carlisle, the president and managing director of General Motors of Canada. His story of starting his career off as an industrial engineering co-op student and working his way up to his current position was both interesting and inspiring. He presented any ideas on the importance of innovation and the future of technology, and left listeners with the main message that determination is really the key to success. 

Lunch was, of course, delicious and I was lucky enough to be sitting at a table with Lethbridge Iron Works, who coincidentally is one of our major sponsors for our IME fundraiser! I was able to thank them for their generosity as well as learn more about the company that's been in Lethbridge for 120 years!

After lunch and a little bit of networking we heard from Catriona Le May Doan, a two time Olympic gold medalist. Her speech looked at "leadership with a purpose." Her perspective was that great leadership is doing what it takes to help others reach their full potential. She spoke about a couple different ways we can do this and used her own personal experiences as both an Olympic athlete and as the lead athlete mentor for these past 2018 Winter Olympic Games. The first method she spoke to was leading from the front and paving the way for others, something she did when she became the first Canadian Olympic athlete to defend a medal at the Olympics. The second leadership method she spoke to was guiding from the back as a mentor, and supporting those you are leading. One of the main messages that I took away from her speech was that leadership is a commitment to both ourselves and to others to do more than we thought possible and to help others find success in their lives. 

The next speaker of the day was Connie Podesta, and although I'm pretty biased I thought her talk on leadership and creating a culture of accountability, and closing deals more effectively was the highlight of the afternoon. Now I say I'm biased towards Connie's speech as very close to the beginning of it I was called up out of the audience to join her on stage for a portion of her presentation. It was an exhilarating, albeit incredibly nerve-wracking, experience to be up in front of that many people, but it was an experience I will never forget. At the end of it Connie presented me with her watch and sent me to enjoy the rest of her speech, which was still incredibly enjoyable as she combined her history in comedy and therapy to make her points. Following her presentation Connie found me in the audience and gave me a hug, thanking me, and telling me to never forget that I am the future of leadership and innovation. It truly was an amazing experience.

Following a break to network and eat more incredible food, it was time for the days main event: the keynote speaker Dr. .Robert D.. Ballard, the man who found the titanic, and other significant shipwrecks. His story of being a young child wanting to be "Captain Nemo" and the journey he went on to become one of the most distinguished discoverers in the world was fascinating. In addition to finding the titanic (when he was actually supposed to be on a top-secret government mission retrieving nuclear weapons from sunken Cold War submarines, using the titanic search as a cover story) he played a key role in developing telecommunications technology which has changed the world of undersea exploration. Dr. Ballard told many stories of his discoveries and how he has led numerous teams in making some of the biggest undersea discoveries. He truly did exemplify the days theme of discovering greatness. 

Over all the entire day was really enjoyable, and I am so glad I had the opportunity to attend the event. I left having met a number of wonderful, hard-working, intelligent people. and learned so many lessons that will help me prosper, not only in the business world, but in my own personal endeavors as well. Plus I got a new watch too, so now I'll always knowwhat time it is!  

Time for an Update

Time for an Update

Hello again readers! It has been a busy semester for the IME cohort, and we are excited to share what's been happening with you. After completing our strategic planning for Lethbridge Therapeutic Riding Association in December, our attention shifted to our new classes, new ideas, new case challenges, and of course, the ideation of our community project fundraiser. 

As we worked through our curriculums for International Management, and Human Resource Management, we had the exciting opportunity to participate in the KPMG Case Competition. We formed new groups and worked to find solutions for the case we were given. Of the 11 teams registered in the competition, 3 of our teams made it into the top 6, and two teams advanced to the finals. Congratulations to our IME representatives for their amazing work and application of their knowledge! 

The Old, The New, and The Unknown

This week marks the first week of classes in the new year. As we, the IME cohort, pick up where we left off, we reflect on and celebrate the past semester and its accomplishments. Our last and perhaps most meaningful project of 2017 was the creation of a strategic plan for the Lethbridge Therapeutic Riding Association (LTRA).

This plan was challenging as each IME group had to try to understand the obstacles and goals the LTRA has, in order to create a relevant and effective plan. To develop the strategic plan, we utilized the skills we learned in our design thinking workshop in order to collaborate and create impactful solutions. We found this to be an effective method to generate ideas, but needed to take a more traditional approach to compile the ideas into a format that made sense. Once we developed our plan we were tasked with presenting it to the LTRA board members. Each group who presented was filmed for the review of the public and the LTRA board. Based on the number of likes/views on Facebook for each of the videos a winning team was selected.

We would like to congratulate Franchesca Lee, Ethan Musil, Tasha Silver, and Austin Vandal for their hard work and dedication to the project and their success in winning this competition. We would also like to recognise the remaining three teams for their dedication and effort in building a plan for the LTRA. Each group did very well, and the LTRA has informed us that they will be using aspects from each plan to create their future strategic plan. This project was a great way to wrap up the semester. We are looking forward to our continued work with the LTRA and the exciting opportunities that 2018 will bring.

IME Visits Lethbridge Therapeutic Riding Association

IME Visits Lethbridge Therapeutic Riding Association

On October 5th 2017, the IME class paid their first visit to the site of Lethbridge Therapeutic Riding Association. We wanted to see the organization and what a typical day looks like for them so we could better understand their work and their role in the community, as well as gain some internal insights that will come in handy when we are tasked with consulting with them. 

Our first stop was inside the LTRA arena, which was rebuilt in recent years after a roof collapse in 2014. At the time of IME's arrival, there were riding sessions going on so we were able to observe the experience of individuals with special needs being able to ride around on a horse.

Although it may appear to the regular observer that people are just leading the horses around with people sitting on them, there is much more that goes on. For the clients of LTRA, coming out to the farm is a big deal because they get to experience something that they wouldn't normally experience. They are also given opportunities to interact with the horses by doing activities with them and assisting in some of the basic tasks of caring for a horse. Horseback riding also provides individuals who cannot walk with a chance to exercise their core, which they wouldn't normally be able to do by themselves. The horses and the clients form special bonds.

After observing the riding sessions the IME class was able to look around the facility and sit down with LTRA's Executive Director, Tony Deys, for a brief discussion of the organization before the board comes to meet with the class on October 16th. We were able to ask questions and gain valuable information to think about before we are given more context on the case we are helping with. 

Overall, visiting LTRA was a very pleasant experience that opened our eyes more to the impact that Therapeutic Riding has on individuals in the community, as well as what challenges we will soon be tackling. 

Lethbridge Therapeutic Riding Association is filled with friendly faces of people and animals who all share a unique bond and purpose: bringing light to and enhancing the physical and emotional well-being of the people they work with. 




The Awkwardness That is Your Case Group.

The Awkwardness That is Your Case Group.

IME students for the 2017/2018 academic year participated in their first case competition as a cohort at the end of September. This was an internal competition between IME students. Each group was given one week to read, analyze, and create a solution for the company represented. Once all this was completed each team was required to present for ten-minutes, with a five-minute question period.

 It is probably true that when most students hear “group work” there is a little bit of cringing inside, mixed with the feeling of hope for a group that is able to work together and get their jobs done, especially right at the start of the semester. For most students, this experience is filled with both excitement, anxiousness, and feelings of awkwardness.  For each, these feelings stem from different areas. The aspect that is the most challenging and awkward about these situations, the ones that force people together with different experiences, is the different strengths and weaknesses and ultimately different perspectives that each person holds. In addition, each group is tested publicly on whether they will have the determination to pull through or break down. For the IME students, the outcome was one filled with great presentations and groups that were able to work together resulting in a job well done. Perhaps, the awkwardness of different values, strengths, weaknesses and public testing is what gives group work the potential of greatness. Maybe Mike M. is onto something... 

After a morning of watching very well put together presentations, we are proud to announce Tasha Silver, Emily Henke, and Gage Cherriman as the winners of our internal case competition! 

These three talented students will be working on a new case as they advance into the next round of the ICBC Competition. If they place high enough, they will have an opportunity to travel to Queen's University in Kingston, Ontario in January to compete at the national level. Wish them luck! 


New Year, New Class, New Cohorts, New Challenges

New Year, New Class, New Cohorts, New Challenges

Hello readers of the IME student blog, whether you be current IME students, parents of current IME students, prospective students, faculty, or members of the community! I'm Kaleigh, and I am managing the class website along with my teammates: Spencer, Emily, and Reanne. We are very excited to be sharing updates with you all as the year goes on. We will be working hard on our studies, case competitions, consulting with Lethbridge Therapeutic Riding Association, and balancing everything else that goes on in the busy life of a student, so all you need to do is sit back, read, and enjoy! 

We started out our IME journey by getting acquainted with each other and our professors for the semester: Jim Clark, Adriane MacDonald, and of course, Mike Madore! Luckily there was food that morning to help everyone wake up!

There was some housekeeping to take care of, but soon enough we were taking our personality tests to get matched up in our cohort groups that we will be working closely with over the next 8 months. For those of you who don't know what these groups are, they divide the class into groups of about 4 or 5 people who have complimentary personality traits. We determined these traits by taking the Gallup Strength Finder test, which is a great way to gain insights on one's personal strong points. Essentially, these groups will be working together to manage the multiple social media platforms we have for IME, as well as doing important casework with each other. 

The morning we found out who was in our cohort groups we were given the opportunity to do an icebreaker activity to get us all working together right away! Mike sent all the groups on a scavenger hunt, with first prize being a free Subway lunch (well... free for everyone except Mike)! The groups set off on their campus-wide search for hidden gems and iconic landmarks. Some clues left people guessing, while others led the groups directly to some well-known spots. 

Although our group was not successful in winning ourselves an all expenses paid Subway lunch, we are thankful for the opportunity to have had some fun and get to know each other better by working on this activity together! I'm sure all the other groups could say the same!

In other news, we are well underway in our Management Information Systems component of the class curriculum. We also just completed our first live case, which we will post about soon! We have also updated the Current Students section of the website, so feel free to check that out so you can read more about each member of the IME class. 

That's all I've got for now! Stay tuned to the blog for more updates on the progress of the IME class. Looking forward to an amazing year! 


School is a product

Welcome back avid readers, and by avid readers I mean Brad's parents (you guys are the real MVPs!). I am a marketing major, which believe me is a shock to literally almost EVERYONE, and just the other day my friends said "We always pegged you as an HR gal". Anyway someone said to me pretty recently "School is a product" which got me thinking...

As students we are often at the hands of our institution, certain professors teach certain classes (it's unavoidable), some classes are offered once a year, others once every two years, and some offered multiple times a semester. Now start thinking about individual classes, the content, the reading, the course load, tests etc. How much of this is out of our control? most people would say "all of it". But if we're really thinking about it, our entire educational experience should be in our hands.

Why? Because just like buying food at the grocery store, we are paying for it. However, unlike buying food at the grocery store, school is so much more expensive. And so it shocks me every time I hear about a professor who doesn't care enough to provide what their students are asking, or believes that as a professor they don't have to take into consideration what we think. 

Aside from our own individual experiences with a product or service, we make assumptions about a product or service based upon the brand and other people's experience. So picture this: pretend you're a consumer looking to try some new ketchup and your friend just bought a new bottle of the original Heinz ketchup and your other friend just tried Heinz organic ketchup (this isn't product placement, I didn't get paid to say this) they're both the exact same price and come in the same quantities and so you're asking them what they think. Your friend who has tried the original kind says "well it's just okay, the taste is eh, the texture is eh, and the sugar content is a little high" and your friend who has just tried Heinz organic ketchup begins to rave "the texture is smooth, the salt content is low (but you can't tell!) it tastes AMAZING! and it's good for you". Now knowing what you know, which ketchup do you purchase?  

Obviously, you chose Heinz organic. If you didn't, go reread that paragraph until you make the right decision. Now considering that word of mouth can often sway a consumer, what is it that makes institutions and more specifically professors at an institution believe that once they have students registered that they are immune to us deciding to transfer? What is it that makes them believe that if we are unhappy we won't tell our friends? What is it that makes them think that word of mouth won't happen? This is when I really begin to wonder if those who work in marketing have thought this through at all. 

Now as a marketing student I know for a FACT that once a product is bought or a service is completed that is not the end of our story. We have to follow through, we have to address customer complaints, we have to address the fact that our product or service is not always excellent and we NEED to adjust. You don't need to be a marketing major to know this, just need to have a little bit of common sense. So like I said up top it really makes me wonder why professors and post-secondary institutions are afraid of the commentary, and why they are so afraid to adjust? Wouldn't you rather students spoke their minds, you changed what you needed to, and get amazing word of mouth? Wouldn't you rather students were genuinely happy to be in your university or class?

So this isn't a rant, this isn't me hating on the University of Lethbridge (believe me I love my school) I just wanted to take a marketing perspective on school and why we always need to be keeping our customers i.e. the students happy :) 

Till next time, 

A slightly disorganized, and clearly very passionate marketing major